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from Hannelore Dear IMSA Members,
Spafully,
Member Showcase Trade Show Report
International Esthetics Cosmetics & Spa Conference Climb Aboard the Medical Spa Movement It's not a question of when, it's how? What does it take to operate a successful medical spa; what do consumers want, what does the law require, and how will that affect your building and program design? Industry leaders Catherine Atzen, John Buckingham, Michael Effler, Eric Light, Tom Porter and Sheri Sallenbach will share their knowledge and answer many of your questions. Moderator: John Buckingham, President 1-888-476-5262 - Ext. 228, john@solanamedspas.com How will your decisions effect the type of insurance and financing you can get? Whether you are a day spa owner or a licensed health care professional, you need to be aware of the regulations and guidelines that impact your success. Michael Effler, 800-IDC (432)-1034, info@idc-design.com A highlight the pros and cons of various pathways into a successful expansion of your practice – from leasing, design/build and remodeling, to purchasing land for grounds-up construction. Tom Porter, President 800-622-7332, tom@malibuwellness.com Logical science or marketing hype? An overview of ingredient categories and offer a sobering perspective of “natural”, “synthetic”, “organic” and “chemical-free”. Total Oxidation Management , the theme of Tom's book, “You're not Aging, You're Just Oxidizing”. Catherine Atzen 408-353-2605, catherineatzen@atzen.com Look beyond a menu of services to a new way to drive business growth. Instead of a list of services, developing programs of care that improve patient outcomes is the best way to guarantee repeat clientele – the best way to generate substantial income and is key to successfully integrating medicine and spa. Sheri Sallenbach, Educator 800-603-4996, contact@edgesystem.net What does it take to stand out from your competition! One way is to look at new technology and how it can generate revenue for your spa. Learn the value of new technology and how it can make your spa prosper.
Charity Events Hearts
for A Cure Cruise
 Reed Exposition has graciously accepted our offer to hold the Hearts for a Cure Cruise during the Spa and Resort Expo this September. The cruise will take place on Sunday evening, September 17th, on the Hudson River through the New York Harbor. Proceeds of this event will benefit the newly formed SpaCare, Organized Charitable Giving, supporting Melanoma Research Foundation and Uniquely-U.   Medical Spa Web Track
By Robert C. Silkey - CEO of Einstein Medical featured in Cosmetic Surgery Times Purchasing a Web site is only the first step toward Internet marketing success, which can dramatically affect a practice's efficiency and potentially save thousands of dollars. To support a Web site, a number of services are necessary. Deciding which company's technology is compatible with the specific needs of an individual practice is difficult when doctors must sift through a sea of offerings from local design firms, freelance Web designers, advertising agencies and Internet marketing firms that specialize in medicine. And for every existing type of Web site development service, thousands of companies are vying for the business — some of them lacking in scruples. Should you decide to go it alone, it is important to know just what you're getting into.
Business Track By Cheryl Whitman, CEO Beautiful Forever Medical Spa Business Consulting
Englewood Cliffs, NJ, and PARKLAND, FL - May 24, 2006 - Beautiful Forever, a leading provider of medical business spa consulting services, is energized by the growing national trend to bring medspa services under the hospital umbrella. Heralding this trend, CEO Cheryl Whitman presented "Executing a Successful Hospital Retail Model of Business" at the recent Pacquin Group Healthcare Retail '06, Orlando, FL, that underscored the groundswell interest coast-to-coast from hospital executives eager to embrace this new trend as a major revenue producing business unit. Medical Spa Esthetics Track One-Stop Healing Shop ParaMedical Skin Care and the “MediClinical” Spa Concept Provided by Lyn Ross, LME of Institut' DERMed Consumers should not be afraid to make an appointment at a “MediClinical” spa because of complex words like esthetics , paramedical , and cosmeceutical . These words have one mission in common: consumer relaxation with results. Today's MediClinical spa concept is the millennium's answer to a “one-stop healing shop.” The American spa industry has grown exponentially in the last two decades and thankfully so. Proudly, I can say I was an esthetician in the mid-1980s when skin care was just taking off in the United States , before licensing was available and when the European facial “invasion” was just beginning to take hold. Ladies were coming in to relax and enjoy treatments that offered them pampering and a topic for conversation. Approximately 15 to 20 years ago, when the word “paramedical” first surfaced in the trade publications, I was part of a select group of estheticians who became intrigued and wanted to learn how to practice this emerging type of esthetics. I wanted to provide something more substantial and scientific to improve the conditions I was seeing in my treatment room. I set out on a mission to educate myself on this “paramedical skin care” I was reading about. I went as far east and west as I could go to get this education, and at that time, there was just not much out there. Medical Spa TrendsThe International Dental Spa Association reports an initial count of "Dental Spas" Pacific Palisades, CA (PRWEB) April 26, 2006 -- The International Dental Spa Association (www.internationaldentalspaassociation.org and www.dentalspaassociation.com) has released a first of its kind study revealing an initial count of the number of dental spas across the United States. The study revealed between 125 to 200 dental spas exist across the nation. These numbers parallel estimates by the International Medical Spa Association. Visit our Sister OrganizationThe Day Spa Association
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Michael Effler's restless spirit and love of design has taken him over 6,000,000 miles in pursuit of the very best in global culture. An international consultant, Michael devotes his talents to the design and development of spas, image centers and wellness facilities. A founding member of the International Medical Spa Association and member of the Day Spa Association, Michael is committed to creating success through building awareness. His business and design savvy has made him a popular featured speaker at international trade shows and management seminars. Thanks for all your years of service to the associations, Michael! Welcome The IMSA has grown rapidly in the past quarter. We would like to take this opportunity to welcome our newest additions to our diverse network of Medical Spa Professionals!
Member Referrals
AnnouncementsCBS Evening Show
Click here to read the full article CBS Morning Show CBS Marketwatch Click here to see the video Lypossage is offering low-priced, high-content educational courses to IMSA members at excellent discounts. The whole course will earn you 54 hours of NCB approved credits for continuing education. Take advantage of this offer NOW while you still have time! Insurance
VIP Tickets
Members in the News Solana MedSpas Solana Medspas Business Model IRVINE, Calif., May 19, 2006 - The Solana MedSpas network is leading the industry through profits while many competitors are struggling with their bottom line, according to Solana MedSpas CEO and co-founder John Buckingham. Irvine, Calif.-based Solana MedSpas is the nation's foremost Member News
New Grant Named in Honor of the IMSA We received this honor from the Melanoma Research Foundation
- Bill Marsch Regulations/AlertMedical spas face costly state mandate The article below appeared on MSNBC.com and has been a hot issue in the medical spa community. Visit the IMSA website for updates on Legislative Issues that our network confronts and how we can pull together to face them. California Bill: SB1423 The IMSA Board Meeting on June 4th which will take place in Las Vegas will address those new legislature being introduced in many states and how most effectively we can address those with the help of our members and other medical spa partners.
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Heather Karu 
Hannelore appeared on CBS Channel 3 - Philadelphia's Evening show in February to speak on the dangers of laser usage. 
Congratulations to